How The Spice Girls Blew The UK’s Doors Wide Open

Cool Britannia

What’s your favorite? Scary spice? Posh spice? Maybe you prefer ginger spice? Baby spice? Or is sporty spice where it’s at for you?

This all may seem to novel, even after more than 20 years of knowing the Spice Girls, either as a moderate-to-big fan or as someone who only considers them a one-hit wonder, but the truth is that there’s a whole context about pop music itself and the state of Great Britain’s popular culture that gave way to the Spice Girls to become a massive phenomenon in the 1990s and still be remembered to this day, even in today’s culture of dropping an artist a week after its last release came out.

Icons or Abstract Stars?

There’s no doubt that at some point, everybody knew at least one or two names of the Spice Girls and knew exactly how their most popular songs went, in no small part to the second wave of British Invasion that flowered all across the globe in the 1990s, but the Spice Girls were not Oasis, and they were not Blur. They were a pop machine and a new sensation that differed from rock’s man-centric aesthetic and promoted its relentless girl power with such accuracy and delivery that we all could not help but to be entirely fascinated by their charm, so maybe the Spice Girls came just at the right time while a new wave of feminism was brewing internationally and gave way to a series of heavily-handed changes in that decade’s power structure? Truth or not, thank you, Spice Girls.

Helping Britain Resurface Culturally

Cool Britannia or not, it is certainly categorically true that the Spice Girls called for a rebranding of traditional British values and were responsible of crafting a new way to approach global marketing of their own country, renewing a lot of interest that definitely permeated and helped other artists in the decade, and also strengthening other aspects of the British’s social, cultural and economic life. Let’s face it: there would be no British superstars without the Spice Girls taking over the world first and maybe that’s part of why people remember them as such a huge phenomenon, and not only as a group of highly talented women promoting feminist and poptimist values. They were in it for the long haul, and it seemed like they were approaching Beatlesque levels of fame at the time for sure.

Political affiliations aside, the term Cool Britannia, could’ve been interpreted as a widely used response to the concept of a new kind of youth and ideological brewing in the UK that led to an impossibly grand number of acts, and we still see its repercussions to this day, not only in a music but also in other forms of art and entertainment. Dare we say there wouldn’t be a Harry Potter without the Spice Girls? Okay, maybe we wouldn’t, but there’s definitely the possibility to argue that they brought British back in style, after it had been long outdated for years.